Stories / Analyse
Between Customer Journey and User Experience.
After decades of modern trade and service provision, every consumer encountered every
form of address and offer, should be convinced in every conceivable way. The digitalisation of trading spaces and marketplaces not only speeds up processes on both sides, but also deepens the possibilities of analysing buyers, sellers and service providers.
As in any living organism, a cycle can be traced that has a beginning and an end as well as key moments. Since first impressions also count with customers, it is important to generate attention at the first touch, which sets the impulse on course towards interest. The neurochemical processes want to flourish in the right atmosphere through meticulous work in advance – countless factors spindle through scenarios in the subconscious and in fractions of a moment, comparing what is known with what is loved, desired. Why desire arises, where it comes from, can rarely be put into words, but it does arise. The goal of this sensory journey is the action, the interaction with the product and the purchase as the conclusion of the cycle.
As in any living organism, a cycle can be traced that has a beginning and an end as well as key moments. Since first impressions also count with customers, it is important to generate attention at the first touch, which sets the impulse on course towards interest. The neurochemical processes want to flourish in the right atmosphere through meticulous work in advance – countless factors spindle through scenarios in the subconscious and in fractions of a moment, comparing what is known with what is loved, desired. Why desire arises, where it comes from, can rarely be put into words, but it does arise. The goal of this sensory journey is the action, the interaction with the product and the purchase as the conclusion of the cycle.
"The user experience is a persistent journey that can be taken any number of times, ..."
GSVI sees itself as a kind of mountain guide, charming travel companion and discoverer of impressive routes. The creation of a route description along various contact points and
points of interest increases surefootedness on the way, makes stages scalable and, in
addition to route-specific planning, also allows a forecast of the weather in the market.
The user experience is an ongoing journey that can be taken as many times as you like but must still inspire from the first moment. It is equally the experience and the memory and deals with the emotional sensation at every step. For GSVI, a holistic user experience is also sensorially all-encompassing. In addition to the smooth functionality of the product, aesthetics, straightforwardness, individuality and conveyed values, messages and sensory impressions are therefore also at the centre of the analysis and application.
GSVI emphasises the unmistakable importance of user experience and meets the fastmoving dynamics of the markets with adaptive and contemporary methods. Customers quickly get used to new forms of address and personalisation, which have become simple but also conventional through data analysis and automatisms. The exciting challenge here lies in the joy of innovation and the demand to personalise not only the content, but also the way of interaction.
State-of-the-art technological achievements offer an unimaginable multiplier of effectiveness here and should play a role in strategic conceptualisation in the future. For example, the sensible implementation of artificial intelligences and virtual realities promise a multi-layered user experience, increased comfort, and individual communication. Also, the responsible handling of personal data from operational and analytical origins will enable customised communication and design models as well as sustainability efforts with increasing consumer safety.
The user experience is an ongoing journey that can be taken as many times as you like but must still inspire from the first moment. It is equally the experience and the memory and deals with the emotional sensation at every step. For GSVI, a holistic user experience is also sensorially all-encompassing. In addition to the smooth functionality of the product, aesthetics, straightforwardness, individuality and conveyed values, messages and sensory impressions are therefore also at the centre of the analysis and application.
GSVI emphasises the unmistakable importance of user experience and meets the fastmoving dynamics of the markets with adaptive and contemporary methods. Customers quickly get used to new forms of address and personalisation, which have become simple but also conventional through data analysis and automatisms. The exciting challenge here lies in the joy of innovation and the demand to personalise not only the content, but also the way of interaction.
State-of-the-art technological achievements offer an unimaginable multiplier of effectiveness here and should play a role in strategic conceptualisation in the future. For example, the sensible implementation of artificial intelligences and virtual realities promise a multi-layered user experience, increased comfort, and individual communication. Also, the responsible handling of personal data from operational and analytical origins will enable customised communication and design models as well as sustainability efforts with increasing consumer safety.