A series of events rethought.
Urban Offline Forum
As a brand agency, GSVI was given the task of creatively as well as strategically reviewing and rethinking the congress concept developed by Stadt+Handel. As a neutral sparring partner, GSVI was able to create the development of a distinctive brand identity by critically and disruptively challenging the usual structures of the event series and looking at it from
different angles. The courageous decision to change the already established title of the congress and to push
ahead with the associated redesign of all media and channels appeared to be a logical and necessary consequence for all those involved.
GSVI Services:
Visual identity
Graphic design
Art direction
Photography and film
UX and UI design
Motion design
"The new identity for the Congress draws attention to itself and does justice to the exciting topics."
Stadt + Handel
