Favourite bakery for
every day.
Bäckerei & Konditorei Schmidtmeier
GSVI developed a new visual identity for the traditional bakery in Bochum, in which the
bakery and the market hall character are atmospherically combined.
The Schmidtmeier family bakery has been a fixture in Bochum since 1920. High-quality craftsmanship and the highest level of quality are the hallmarks of Schmidtmeier. With 18 branches, Schmidtmeier has created an extensive network. Both the new logo and the colour scheme reflect innovation and tradition in equal measure, while conveying the demand for quality and craftsmanship.
The Schmidtmeier family bakery has been a fixture in Bochum since 1920. High-quality craftsmanship and the highest level of quality are the hallmarks of Schmidtmeier. With 18 branches, Schmidtmeier has created an extensive network. Both the new logo and the colour scheme reflect innovation and tradition in equal measure, while conveying the demand for quality and craftsmanship.
GSVI Services
Visual identity
Graphic design
Art direction
Photography and film
Environment and retail design
Product design
Packaging design
UX and UI design
"Redefined, but still quite charmingly translated into contemporary terms, we found the evening meal at the Schmidtmeier bakery in the chic shop in Weitmar-Mitte."
Newspaper article, WAZ Bochum
Recent Work
Rethink your Business.
Give us a call
+49 234 962970
mail hello@gsvi.de
or visit us.
© 2020 Gregor & Strozik Visual Identity GmbH