Morning, noon, evening, Malzers.
“Malzes Backstube” was just that when it was founded in 1901: a bakery. Today, Malzers represents the modern evolution of the classic bakery. The family-owned company employs 2,800 people and supplies more than 150 branches in the Ruhr region from its central wholesale bakery.
With the rejuvenation of the management by the next generation, the positioning and appearance of the Malzers brand were also renewed. In doing so, GSVI puts the product and the craftsmanship back at the centre of the appearance. At the same time, the agency has created a design that is open, inviting and customer-oriented and places Malzers in the modern retail world.
GSVI Services
Visual identity
Graphic design
Art direction
Photography
Environment and retail design
Packaging design
"Whether back in 1928 at the Scherpel bakery or today at MALZERS: people are always in the foreground.“
