Ergonomic, modular, holistic.
Malzers Retail
When “Malzers Backstube” was founded in 1901 was simply: a bakery. Today, Malzers represents the modern evolution of the classic bakery. The family-owned company employs 1,500 people and supplies more than 150 branches in the Ruhr region from its central
bakery.
With the rejuvenation of the management by the following generation, the positioning and the appearance of the Malzers brand were also renewed. A branch of about 200 square metres in the north of Essen formed the prototype for the renewal of the branches.
GSVI Services:
Visual identity
Graphic design
Art direction
Environment and retail design
Packaging design
"With the new shopfitting concept, we are not only bringing functionality into the branches, but also more quality of stay."
Thorsten Strozik,
Managing Director GSVI
