Kyocera's experience and expertise is unmistakable. With the products of the Hartweil brand, the company is expanding its radius of application and opening up new markets along the material-affine facade technology, architectural art and interior design. With the experience of 150 years of company history and the interdisciplinary circumspection of our agency, not only innovative products were created, but also the corresponding positioning
and staging. The showroom developed by GSVI is the stage for encounters by making the products tangible and presenting them appropriately. Since then, communication has taken place via a diverse channel programme, which is used with material produced in the showroom. GSVI was able to conceptualise and uniformly realise the surrounding tasks of website and public relations.
Parallel to these strands of action, a momentum of identity creation developed, which was
finely adjusted and thoughtfully initiated at the beginning of the cooperation. In the layers of
product and brand communication, but also in the resulting perception internally and
externally, the analysis underlined the strengths and tasks. The unique material mix of the
versatile products necessitates an approach far removed from conventional methods.
According to the processes designed and applied by GSVI, a high-resolution character image
of Hartweil and the manufactured products emerges.