Brand development for an architectural icon
Bikini Berlin
Next door are the Gedächtniskirche, the Zoologischer Garten railway station, the Tiergarten. In the middle of all this is the listed building ensemble Zoobogen of the Schörghuber Group. A real estate concept of new quality is being developed there, which is urban and green at the same time. GSVI lent the concept around the tradition-steeped location a visual identity in keeping with the concept. With the strategic location of the site in mind, a competent team of project developers and architects developed the idea for a multifunctional use of
the real estate on site. Above the combination of office space, gastronomy and retail stands the vision of an urban oasis: Bikini Berlin as a local and international centre of attraction for a target group that lives values such as individuality, well-being, and sustainability – New Premium.
GSVI Services
Visual identity
Graphic design
Art direction
Photography and film
Environment and retail design
Packaging design
"The question of identity is essential. Not only for branded goods and services, but also for contemporary real estate projects. Branding that has an identity-forming effect substitutes for missing traditional identification offers in urban spaces. That's why we take the task seriously and work with appropriately highly professional partners."
Bernhard Taubenberger
Head of Communication & Marketing
Schörghuber Stiftung & Co. Holding KG
Head of Communication & Marketing
Schörghuber Stiftung & Co. Holding KG
