Brand Identity and Brand Management Service for Germany's No. 1
The Aral Brand
With around 2,500 stations and 600 million customer contacts annually, Aral occupies first
place among competitors in the German petrol station business. Firmly anchored in the BP Group network, the Aral brand is now a brand of superlatives: the largest petrol station network, the highest customer trust, the most far-reaching brand awareness. The name Aral and the blue diamond are known to 97 percent of the German population. The brand owes
this top position to highly professional brand management. GSVI has been advising the brand management team for 20 years in a supportive, committed and comprehensive
manner – both on long-term and daily changing topics.
GSVI Services:
Visual identity
Environment and retail design
Product design
Packaging design
Design Standardisation
